The American Workforce Heads Home

At Emerald Research, we take our responsibility to serve our communities and our trusted partners seriously – so we want to provide as much information as we can to help you navigate the new lifestyle of working-from-home or wherever your makeshift office is located. As events unfolded this week, we took the opportunity to ask Information Workers how their new homebound reality is impacting their work.

Interestingly…

• 44% of IWs are using collaboration/messaging software like Teams, Slack, or Zoom daily to help maintain connections to others.
• Just 12% of IWs report their company has since rolled out net-new tools to enable at home productivity. The top reported new services are:
  • Google Hangouts
  • Zoom
  • Microsoft Teams
• Recognizing they may be in this for the long-haul, IWs first look to equip their home office with a new monitor and an office chair.
• At this time, 90% of parents feel well-equipped to support their children’s shift to online reducation, if required.

Going Forward
Emerald is actively polling 3x weekly on COVID-19 issues and is developing POVs on how this new normal specifically impacts market researchers like ourselves. In the meantime, hopefully you can all stay physically distant but socially connected.