Creative ingenuity fueled by
scientific methods

Emerald Quant

Surveying & data analytics

Equally adept at complex choice models and rapid, iterative insights, we thoughtfully design each quantitative study to both capture the nuances of customer behavior and generate actionable data for stakeholders. Custom designs, including gamified exercises, encourage “winners,” tying results to direct business action, and our ever-evolving mobile-first experiences increase access for respondents and adapt to the ways customers engage with research today.

Emerald Qual

Exploration & narrative creation

We believe in the art of storytelling, powered by the science of research. This means meeting the unique needs of today and building connections with the customer regardless of platform, conducting research through both digital and in-person experiences. In our qualitative exploration, we pair innovative methods (from online boards to co-creation workshops) with trained in-house moderators, generating the “why” that drives customer empathy and understanding.