Emerald Quant & Qual
We have formalized our methodologies around quantitative and qualitative research, providing a framework to provide insights quickly, comprehensively, and with significant and engageable emperical value.

Emerald Quant

Quant research & data analytics

People weigh choices and tradeoffs daily, from how they spend their time to how they spend their wallet.  Decisions are highly contextual, motivated by a collection of feelings, constraints, and motivators. But in the real world we can’t vote for both candidates, or buy both plane tickets – we have to make choices.

Emerald Quant

Emerald Qual

Qual research & narrative creation

We believe in the art of storytelling, powered by the science of research. Emerald’s strategic partnership with Storyline Strategies integrates innovative qualitative methods with trained in-house moderators, creating a shared vision for a simple yet best of breed qual philosophy and execution.

Emerald Quant

Emerald Quant

Quant research & data analytics

People weigh choices and tradeoffs daily, from how they spend their time to how they spend their wallet.  Decisions are highly contextual, motivated by a collection of feelings, constraints, and motivators. But in the real world we can’t vote for both candidates, or buy both plane tickets – we have to make choices.

Emerald Qual

Qual research & narrative creation

We believe in the art of storytelling, powered by the science of research. Emerald’s strategic partnership with Storyline Strategies integrates innovative qualitative methods with trained in-house moderators, creating a shared vision for a simple yet best of breed qual philosophy and execution.

The outcomes we inform

Emerald Qual

Positioning & Messaging

Emerald Qual

Naming and Iconography

Emerald Qual

Concept Value Testing

Emerald Qual

Value Proposition

Emerald Qual

Customer Segmentation

Emerald Qual

Habits and Practices

Emerald Qual

Product Innovation

Emerald Qual

SKU Planning

Emerald Qual

Purchase Journey

Emerald Qual

User Experience

The outcomes we inform

Positioning & Messaging

Positioning & Messaging

Naming and Iconography

Naming and Iconography

Concept Value Testing

Concept Value Testing

Value Proposition

Value Proposition

Customer Segmentation

Customer Segmentation

Habits and Practices

Habits and Practices

Product Innovation

Product Innovation

SKU Planning

SKU Planning

Purchase Journey

Purchase Journey

User Experience

User Experience

THE IMPACT WE DELIVER image